CUSH(TM). pat. serial no.GB2610905
Umpire Protection
DRS for Umpires file sharing for coaches
Umpire Protection
C.U.S.H. our trademark- Coach Umpire Safety Helmet, (Pat. no.GB2610905)
Coach Protection
DRS for Umpires file sharing for coaches
Umpire Protection
Slow motion replays and file sharing with other coaches.
DRS for Umpires file sharing for coaches
DRS for Umpires file sharing for coaches
DRS for Umpires file sharing for coaches
Ball tracking gives a DRS style decision within seconds.
About Us
NEW STANDARD OF UMPIRING FOR ALL
Andrew Emery BA Honours IET
If I can start with 1 thought.
Is there anything more frustrating for a batter at any level of cricket than the dreaded 'trigger finger'?
The ‘CUSH’ eliminates trigger fingers everywhere.
With qualifications in cricket coaching AND art and design, it’s no wonder that I have gone on (at various times in my life), to develop products related to cricket. My first flurry into this was in 1995 when I invented the ‘Cricket Coaching Mat’, and it seems obvious to me that when coaches say that a good player, “knows where their off stump is”, my thought was when practising, why not show them all the way down the pitch? A guide to length is equally important, so as I see it, this trademark was born out of necessity, not vanity. Feedback with peripheral vision is natural.
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CRICKET COACH FLOOR MATS LIMITED
It is with pride that I mention the success of the Cricket Coaching Mat and not just the eminent people, such as Hugh Morris at the ECB, who wrote to Geoff Edmondson OBE and myself, but others who offers support and help. Geoff, sadly since passed away some years ago now. He kindly collected my award at the British Design Awards at Grosvenor House, Park Lane, London, on my behalf in 1996.
It is with equal pride that I announce my new concept, conceived in 2021, and is in the National Technology Awards for 2022, my hat firmly in the ring once again. I am so excited to see if I will be among the winners this time. You may be wondering what this new concept is all about? Here is a small piece that explains the reasoning behind the product and basically what it is.
It is the sad truth that since the introduction of hi-tech bats that are more springy than older style bats and the introduction of shorter formats of the game, promoting more aggressive batting, this old game of ours we all love, has become more dangerous. I am talking about those involved on the fringes of cricket. I am talking about the Coaches and Umpires. Older umpires and coaches may not have the reflexes or agility to get out of the way of a forcefully struck ball from a batter who will be fully equipped with a helmet and guards at the other end of the pitch.
This unfortunate incident happened just before the first covid lockdown.
‘’A cricket umpire died after being hit on the head by a ball at a village match.
The sad truth
Veteran John Williams, 80, was left in a coma after being struck while umpiring a local amateur league match.
An inquest heard he was flown to at the University Hospital of Wales, Cardiff, 100 miles away for treatment to his head injury.
He had been a later replacement umpire for the match between Pembroke and Narberth in July.
But he died two weeks later after being transferred to Withybush Hospital to be nearer to his family home in Hundleton, Pembrokeshire.
The inquest in Haverfordwest heard the cause of death was given as a serious head injury.
Friend Bill Carne said headgear would become "vital" for umpires’’.
BBC Local News Wales
Sadly incidents like this are occurring more frequently worldwide.
Coaches and Umpires deserve protection and assistance while they do their fabulous work helping the next generation enjoy this great worldwide sport.
Introducing the
Coach and Umpire Safety Helmet;-
CUSH
(patent serial no. GB2610905)
(trademark UK00003709400)
Introducing the
Coach and Umpire Safety Helmet;-
CUSH
(patent serial no. GB2610905)
(trademark UK00003709400)
We hope you regard your brain as the crown jewels of everything you are, so when you’re in a dangerous environment, we are sure you’ll want to protect them. Two such environments are when coaching or umpiring cricket sessions or matches.
The Cush does so much more than protect you. With twin lens perspective, microphone, rechargeable battery, internet connection, and its own built-in brain, it will assist you with feedback via your phone and inbuilt headphones. Whether in umpire mode or coach mode the Cush will be there to guide you and help you through those tough times.
In umpiring mode those tricky decisions can be made for you, and the Cush will deliver to you fully replayed DRS style decisions when called upon.
In coach mode, the Cush will relay net practice on-demand and in slow motion. Replays will enable you to show and teach instantly and with all the salient coaching points to hand.
Welcome to the cush (trademark)
Our Mission
The CUSH (Trademark) - The Cricket Coach Safety Helmet, which integrates advanced technology for sports adjudication, presents a compelling opportunity for several reasons:
- Novelty and Patent Protection: The project boasts a granted patent (serial no. GB2610905), offering legal protection against competitors and ensuring exclusivity in the market. Additionally, a pending patent further reinforces the innovative nature of the technology, paving the way for future developments and applications.
- Disruption of the Sports Adjudication Sector: By targeting the space currently dominated by Sony Hawkeye, the CUSH helmet aims to revolutionise sports adjudication by offering a more compact, cost-effective alternative. Unlike the bulky and expensive equipment required for Hawkeye, the CUSH helmet promises a streamlined solution that can potentially reach a much larger audience.
- Market Potential and Versatility: The market for sports adjudication technology is substantial and extends beyond cricket to other sports and industries requiring precise measurement and analysis of fast-moving objects. With applications in industrial inspection, machinery calibration, coaching, and performing arts, the CUSH helmet opens up diverse revenue streams and market opportunities.
- Accessibility and Affordability: Currently, only elite sports events benefit from digital technical review systems like Hawkeye, leaving lower-level participants without access to advanced adjudication technology. The CUSH helmet addresses this gap by offering a more accessible and affordable solution, democratising sports adjudication and catering to a broader range of users.
- Cost Efficiency and Scalability: Compared to the multimillion-pound investment required for implementing Hawkeye technology, the CUSH helmet offers a more cost-efficient alternative. Its compact design and subscription-based payment model make it scalable and financially viable for a wide range of users, from local cricket matches to international sporting events.
- Integration Potential with Existing Technology: The CUSH helmet's compatibility with existing technology, including the potential to integrate with the Hawkeye system, enhances its appeal and market readiness. Its ability to complement and enhance established adjudication systems further solidifies its value proposition.
In conclusion, investing in the production of a working prototype of the CUSH helmet represents a strategic opportunity to disrupt the sports adjudication sector, tap into a lucrative market, and provide innovative solutions to address existing challenges. With strong patent protection, market potential, and affordability, the CUSH helmet is poised to redefine how sports are adjudicated and pave the way for broader applications in various industries.
The market
Market size figures.(per annum).
UK
In the UK there are 6K registered cricket clubs with multiple teams. Helmet hire = £50 a month.
Each club has 4 helmets.
UK revenue
£14.4 million.
India
In India in Mumbai there are 5K matches each week the amount to cover each match is £10. = £2.6million.
In India there are at least 10 cities around the size of Mumbai.
India revenue.
£26 million.
South Africa, Australia, West Indies, Pakistan, Zimbabwe, New Zealand, SriLanka, Bangladesh, U.a.e. and there are many other smaller cricket playing nations, that amount to an enormous global market.
In addition to the above it is anticipated that the Cush will be required wherever cricket is played and will become just another piece of kit. Not just cricket sports clubs but also schools, colleges, and universities will all be CUSH(™) users.
There is scope for helmet sponsorship deals.
There are deals from online streaming, TV, Sony, and Hawkeye collaborations.
More concepts from the concept factory
New Concepts from the stable of
Andrew Emery BA(hons).
Line and Length(trademark) Cricket Coach Floor Mat. copyright.
Simply play and practice cricket on the specially designed surface and it will help you to judge line and length with greater accuracy, the basics of batting.
www.lineandlengthmats.com website
CUSH(trademark) granted patent serial n. GB2610905
Coach Umpire Safety Helmet(™) the CUSH(™)
The use of tech in a safety helmet to measure and assist a cricket umpire from the position that the umpire stands at the bowler's end of a cricket pitch.
Looking for partners in order to exploit this
prestigious and lucrative patent granted concept
www.lineandlengthmats.com website
2EDS(trademark) pat. pending…….
A system that allows the efficient processing of large amounts of visual data from a tracked object.
www.2EDS.com website pending
IZONA(trademark) pat. pending………
A VR style headset with special features that helps the visually impaired see media output, and other features.
www.izona.uk website pending
Recognised as far back as 1996 at the British Design Awards, (new consumer products category), Andrew Emery is a graduate of Lincoln University, Hull School of Art and Design.
Andrew Emery BA honours,
Product Developer,
Cricket Coach Floor Mats Limited,
18 Flemingate,
Beverley,
HU17 0NR.
email andrew@lineandlengthmats.com
+44 (0)7510129277
All the information contained above, and the websites above, and in the book, ‘The Cush’ how to file and get a patent granted is copyrighted and is the property of the author Andrew Emery. It is illegal to reproduce any of the above content without prior permission of the author.
About Us
This is our mat........ if you play on it you will start to judge 'LINE & LENGTH' better. This in turn should help you choose the correct shot if you intend to play every ball on it's merit. It will even help you if you simply want to slog. Now imagine you are driving down a motorway at 70 m.p.h. with 4 lanes. Now imagine if the lane lines suddenly vanished......massive chaos and confusion would ensue. This IS how you net at present..... NO VISUAL FEEDBACK.
Contact us at pottsof@gmail.com Cricket Coach Floor Mats Limited, 18 Flemingate, Beverley, East Yorkshire, HU17 0NR, UK
Welcome
From wikipedia
Line and length
From Wikipedia, the free encyclopedia
Line and length in cricket refers to the direction and point of bouncing on the pitch of a delivery.[1][2][3] The two concepts are frequently discussed together.
Line[edit]
The line of a delivery is the direction of its trajectory measured in the horizontal plane. More simply, it is a measure of how far to the left or right the ball is travelling, compared to a line drawn straight down the pitch. It is usually referred to in terms of the directions off (away in front of the batsman) and leg (in towards or behind the batsman), rather than left and right, however.
Different lines that the ball may be said to be travelling on may be towards off stump, middle stump or leg stump, outside leg stump, or outside off stump. Balls on a line outside off stump may be said to be in the "corridor of uncertainty" if they are within 12 inches of the line of off stump. Wider deliveries may be said to be giving a batsman "width". Balls delivered on a line outside leg stump are often referred to as "going down the leg side", or alternatively "on the pads", referring to the batsman's leg protection. Short pitched leg-side deliveries are often referred to as bodyline, literally meaning on the line of the body.
Line controls how much room the batsman has to play various shots, and sometimes dictates what shot he must play. A line directed at the wicket, for example, must be defended with the bat, as failing to hit the ball will result in the batsman being out bowled, whilst a batsman blocking the ball with the body is likely to be out leg before wicket.
Despite this most direct method of getting the batsman out, bowlers often concentrate their line outside off stump, where the batsman does not necessarily have to hit the ball to avoid being out. A line just outside off stump, sometimes referred to as the corridor of uncertainty, may cause the batsman to be in two minds whether or not he needs to hit the ball to prevent it hitting his wicket. In this state, the batsman has little choice but to attempt to hit the ball, as not doing so could be disastrous. By thus forcing the batsman to play at the ball with some element of uncertainty, the bowler's goal is to induce a poorly executed shot that may offer a catch to a fielder, or ricochet the ball into the wicket.
Line can also be used strategically to restrict run scoring. One method is to stack the fielders predominantly on either the leg or off side of the field, and then bowl consistently with a matching line, to make it difficult for the batsman to hit the ball to the opposite side of the field.
A deliberate policy of aiming the line of the ball at the batsman's body was employed by England during their 1932-1933 tour of Australia. This dangerous tactic has since been outlawed. See Bodyline for full details.
A diagram showing the relative positions of short, good and full lengths
The length of a delivery is how far down the pitch towards the batsman the ball bounces. It is described as being either short (bouncing closer to the bowler), full (bouncing nearer the batsman), or a good length (an optimal length, somewhere in between).
The length of a ball controls how high the ball rises from the pitch as it reaches the batsman's position. A ball pitched too short may rise high and lose some of its pace, making it easy for the batsman to hit. A ball pitched too full does not necessarily deviate horizontally in its flight, also making it easy for the batsman to hit. A good length ball is a compromise between these two options, bouncing far enough from the batsman for lateral deviation to be significant, but not too far that he can react easily to hit it. For fast bowlers the "good length ball" is usually six to eight metres in front of the batsman, and for slower bowlers (spin) it is usually at about three to four metres before the batsman, though the optimal length will vary according to the state of the pitch, prevailing weather conditions and the height and playing style of the batsman.
A bowler can use variation in length to upset the rhythm of a batsman. A typical sequence would be a series of slightly short balls to force the batsman into playing shots with his weight on the back foot, to allow him more time to hit the ball, followed by a full ball bouncing near the batsman's legs. If the batsman does not react to the change in length quickly enough, he can be left with his weight on the back foot and, if he misses the ball with his bat, in danger of being out either bowled or leg before wicket.
Another attacking ploy is to pitch a ball very short, making it bounce up around head height as it passes the batsman. Such a bouncer requires the batsman to avoid being hit, and may intimidate him into uncertainty about the next few balls.